Still quite a newbie on the scene, The New Club was born as a clever mix of a NYC indie coffee house, and US-style Deep South eatery. The owners’ idea was to create an independent coffee house with a stylish NYC touch – somewhere to grab breakfast and a coffee in the morning, and share a few dishes and cocktails in the evening. But opening in March 2013 marked the end of a long and enduring journey for owners Catherine Smith and Terry Bennett. Prior to The New Club success, Catherine was taught french cooking at home, travelled as a chef on a yacht and spent years cooking and eating over the world.
12 months before finding the premise was spent doing research and travelling in the USA to pull together their unique concept brief and design for the restaurant. It was a diner in Williamsburg in NYC – an old dining car pulled onto the pavement – that blew them away. The concept? To serve ordinary, honest food with high-quality ingredients but most importantly, with a creative edge. So naturally, the team at Brighton Style were keen to have a taste of the locally-sourced meals available at The New Club. Their bar was built specifically with diners in mind, so eating up at the bar is welcomed, and even better, favoured! To find out more about Catherine’s experiences developing, founding and launching The New Club, watch out for our women in business feature on her soon…
Located right on the seafront, The New Club is going to be a popular choice on a sunny day, so walking in and expecting a table straight away is unlikely. Reservations are taken at any time throughout the week and also weekend evenings but not for breakfast and lunch at weekends and on bank holidays.
This place is cool. Like, seriously cool. The interior is on trend, with lofty high ceilings and a mural of NYC spanning one of the walls. The mural, with realistic brick-style apartments, was shot by a New York photographer Vivienne Gucwa and taken in Canal Street, China Town, NYC. There are comfy, deep red sofas and, because of the height of the ceiling, the whole place feels spacious and airy. This large interior means that even on a busy day, you’ll never feel cramped sitting in The New Club. Located right on Brighton seafront, it’s one that attracts tourists, but opens its large window doors on a sunny day to feel like you’re almost sitting on the beach.
One of the best things? The whole menu is prepared from scratch using local and seasonal ingredients so you know you’re getting the best of the best when it comes to quality.
The infamous Dirty Burger (in Shortlist’s magazine’s quest to find the best burger in the UK) was a must on the list, and their meat is made from organic 350 day aged Herefordshire beef from a local farm in Sussex, guaranteed to keep our taste buds happy for the evening. And it did.
The New Club has a very relaxed atmosphere – everyone is chilled, the place is inviting and it’s a place you can see yourself staying put for the evening to indulge on their cocktail offer or delicious desserts.
If you’re on a diet, look away now…
The New Club, 133-134 Kings Road, Brighton, BN1 2HH Tel: 01273 730 320
Breakfast: Mon-Fri 10am-12pm/ Sat-Sun 9am-1pm
Main menu: Mon-Thurs 12pm-late/ Fri-Sat 12pm-5.30pm/ Sun 12pm-7.30pm
Supper Club: Fri-Sat 5.30pm-late